Market Activity

With the development of social economy and the upgrading of people's consumption, clothing is no longer a necessity for people to cover up, but gradually becomes a consumer product that highlights their personality and pursues fashion. Generally speaking, women's wear has always occupied the main body of the clothing field, while men's wear has a much weaker sense of existence.

In fact, not so, men's clothing in the fashion field also has a considerable influence, has been quietly infiltrated into daily life. Especially in recent years, more and more friends have experienced the men's fashion of France, Britain, Italy, etc., and the progress of men's wear consumer layer is a thousand li a day. Therefore, a lot of investors are eyeing this cake with great potential, and the men's wear market has become a promising and profitable investment blue ocean, attracting a lot of attention and investment.

Qi meng men's wear, is to get the trust of many investment franchisees and vigorously promote the brand. Qi meng, originated from Hong Kong, is the main brand of Hong Kong qi meng (international) clothing co., LTD., with more than 20 years of development history, is a 20 years focus on quality men's wear strength brand. Now, after years of efforts and development, qimeng has set up more than 300 terminal stores and sales outlets in major cities all over the world.

Qi meng brand has witnessed the economic take-off of Hong Kong's fashion city, and has set an example for the world fashion together with countless business elites and talents. Since the 1980s, qimeng has been inspired by the profound understanding of clothing culture, followed the waves, brought the cutting-edge clothing culture of Hong Kong into the Chinese market, inspired, nurtured and led people's awareness of clothing, and made great progress in the men's wear market.

Nowadays, qimeng brand breaks through the shackle of traditional business clothes, shows fashionable and elegant life attitude, creates excellent experience for confident men, and becomes the life theme of urban elite men. Model and pure, "particularly, and pure, reckons clothing brand culture connotation, is a kind of reflect the core of the brand value of resources, and pure brand development of the brand culture as the center, is committed to" pure "menswear collection development, production and sales, focus on the high-end men's clothing quality, rich experience, has become a vital important backbone in men's wear industry development.

On style positioning, and pure brand positioning as the "light of luxury business, Jane Europe fashion" style, launched a classic eternity (light) luxury business, freedom, along with the gender (Jane European fashion), as well as leisure fashion leisure (city) the different style such as series of products, style is tonal for classical, elegant, fashion, comfort, energy, urban flavor and high quality.

On target customer groups, and pure will after 70, the community of the 80 s and 90 s, as the core of the brand life, span from 25 to 48 years old, because this group of fashionable male, a stable income, and pay attention to outward appearance image, wear a choice also will join business, practical, quality, comfortable, considering factors such as brand, therefore, good quality, version of the type of retailer, men's wear, as their beloved. It is precisely because of this that qimeng men's wear is popular in the market and has won the wide favor of high-end men in many first-tier and second-tier cities.

In terms of price positioning, qimeng advocates high-end quality of first-line clothing and real price positioning of mass market, which is a light luxury business simple European men's clothing that everyone can afford, practical not to say, but also in line with the men's aesthetic ideal of the public men's clothing, simple, fashionable, straight men, business fan.

Qimeng men's wear has been making unremitting efforts to create a fashion and leisure men's wear brand, adhere to the integrity, innovation, sharing, responsibility management attitude, with the strength of the brand, comprehensive alliance, broad market for investors to bring quality choice. Relying on the quality strength of Hong Kong brands and integrating into the current market changes of men's wear in China, this brand, which focuses on quality men's wear, has laid down the foundation of men's wear technology and design, and has embarked on its own road of innovative development.
Based on its own advantages, open the potential of the men's wear market blue sea, qimeng is currently facing the country to attract business to join. Hand qi meng set foot on the road of wealth, hand in hand qi meng brand win-win world, qi meng men's clothing sincerely invites people with lofty ideals to win-win future!