Market Activity

With the development of social economy and the upgrading of people's consumption, clothing is no longer a necessity for people to cover their body, but gradually becomes a consumer product that shows personality and pursues fashion. Generally speaking, women's clothing has always occupied the main body of the clothing field, while men's clothing has a relatively weak sense of existence.

In fact, men's clothing also has a great influence in the field of fashion, which has already quietly penetrated into daily life. Especially in recent years, there are more and more friends who have experienced men's fashion in France, Britain, Italy and so on, and the progress of men's consumption level is even faster. As a result, many investors have focused on this cake with great potential. The men's clothing market has become a promising and profitable investment blue ocean, attracting many people's attention and competing for investment.

Qimeng men's wear is a brand that is trusted and promoted by many investors. Qimeng, originated from Hong Kong, is the main brand of Qimeng (International) Clothing Co., Ltd. with a development history of more than 20 years, and is a strong brand focusing on quality men's wear for 20 years. Now, after years of efforts and development, Qimeng has established more than 300 terminal stores and special halls around the world, with sales outlets all over the world.

Qimeng brand has witnessed the economic development of Hong Kong's fashion city, and set a model for the world's fashion together with numerous business elites and talents. Since the 1980s, with a deep understanding of clothing culture, Qimeng has come to bring Hong Kong's cutting-edge clothing culture into the Chinese market, enlightening, nurturing and leading people's awareness of clothing, and has made great progress in the men's clothing market.

Now, Qimeng brand breaks through the shackles of traditional business dress, shows fashionable and elegant life attitude, creates excellent experience for confident men, and becomes the life theme of urban elite men. " Qimeng believes that the connotation of clothing brand culture is a core resource to reflect the brand value. Qimeng focuses on the development of brand culture, devotes itself to the development, production and sales of "Qimeng" men's wear series, and focuses on the high-end quality men's wear. With rich experience, Qimeng has become an important backbone in the development of men's wear industry.

In terms of style positioning, Qimeng brand positioning is "light luxury business, simple European fashion" style. It has launched a series of different style products such as classic eternal (light luxury business), free follow-up (simple European fashion) and leisure fashion (urban leisure). The style tone is classic, elegant, fashionable, comfortable, dynamic, urban flavor and high quality.

In terms of the target customer group, Qimeng regards the Post-70s, post-80s and post-90s groups as the core life group of the brand, with a span of about 25-48 years old. Because the fashionable men of this group have stable income, pay attention to appearance and image, and more considerations such as business, practical use, quality, comfort and brand will be included in the selection of dressing. Therefore, Qimeng men's clothing with good quality and good version will be selected, It's their favorite choice. Just because of this, Qimeng men's clothing is selling very well in the market, which has won wide favor of many high-end men in the first and second tier cities!

In terms of price positioning, Qimeng advocates the high-end quality of first-line clothing and the real price positioning in the mass market. It is a light and luxurious business simple European men's clothing that everyone can afford. It's not only practical, but also in line with the ideal men's aesthetic, simple, fashionable, straight men, and business model.

Qimeng men's wear has been making unremitting efforts to build a fashionable and leisure men's wear brand. It adheres to the management attitude of honesty, innovation, sharing and responsibility, and brings high-quality franchise options for investors with its strong brand, comprehensive franchise and broad market. This brand focusing on quality men's wear, relying on the quality strength of Hong Kong brand, integrates into the current market changes of men's wear in China, precipitates the inside information of men's wear technology and design, and has gone out of its own way of innovation and development.

Based on its own advantages, Qimeng has opened up a blue ocean of men's wear market potential. At present, Qimeng is attracting investment from all over the country. Hand in hand, Qimeng set foot on the road of wealth, hand in hand with Qimeng brand to win-win the world, Qimeng men's wear sincerely invites people with lofty ideals to win-win the future together!